Asked to provide up to two pieces of visual art that would support and illustrate one of the following themes:
1)Leading the way
2)Working together
3)Specialist
4)Innovation/ Originality
5)Flexibility
6)Growth/ Cultivation
7)Getting the best results
8)Integrated solutions
9)International expertise
10)Sustainable relationship
Ho decided to concentrate of two of them, which were “Innovation/ Originality” and “Flexibility”. He illustrated a person with a power station rising up from his head representing generation of ideas as my piece for “Innovation/ Originality”.
I really like this illustration but don't actually know why. I think the fact that the artist originates from Hong Kong really explains the feeling I get when looking at his work. The brown stock he has used adds texture to the piece, whilst the warm colours he has used, including oranges and browns, adds a non formal feeling to the piece. Which I think is important for this particular brief, because advertisments for banks can often seem clinical and impersonal.
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