Covent Garden Market

I took a trip to London over the easter holidays and whilst at Covent Garden I spotted this little flyer for the market. At first I didn't think it was that special. I was just drawn in by the colours and the way in which all the different foodstuffs had been edited and simplified using most probably illustrator. But the more I looked, the more I realised how clever it was. The foods that make up the large letters on the front are all on the back, but spread out with a brief description of each one. I think it's a cute little design and one of the few flyers/leaflets I've picked up that haven't thrown away almost instantly.