Measuring Type

Matt Robinson is a young graduate who is making a name for himself in the visual communication market. After browsing through his website I came across a few pieces of his work with Tom Wrigglesworth that I really like.

Example One
A selection of the most commonly used typefaces were compared for how economical they are with the amount of ink which they use at the same point size. Large scale renditions of the typefaces were drawn out with ballpoint pens, allowing the remaining ink levels to display the ink efficiency of each typeface.


Example Two
A short film demonstrating the limitless creative potential of Hewlett Packard Workstations.