Milk Carton

I found this on www.behance.net and thought it related very closely to our latest brief. The way it is described by the designer:
'Packaging solution for the course prospectus. The aim was to represent the Graphic Design degree in a more creative way to new students. The reason for using a milk carton to package the course information was due to the idea of calcium being good for growth, so in relation to design, the course would be good for growth in creatives. The course information is displayed on a poster that comes packaged inside the milk carton.'

This is a very unique way of answering the set problem, and therefore must have obviously taken a lot of concept building and brain storming to settle on. It is more of this that I need to do, to come up with an idea as unique as this one.