Wednesday, 29 September 2010

Mexico Branding

The product to the left is a t-shirt design with a very intricate Mexican motif on it. I think the image itself is just a mock up of what a final product would look like, therefore no physical printing has gone on. However I imagine if this t-shirt were to go into production the most effective method would be to screen print. I say this because there are limited colours; white and a darker green, and the design is simple enough.

The image to the left is the packaging that the t-shirt above would be found in. It is a novel solution to the packaging aspect and helps keep the idea original and inventive. It is similar in shape to that of a Pringles tube or even a tennis ball container. The design found on it is obviously heavily inspired by the ancient patterns of the Mayans or the Aztecs, yet somehow manages to look fresh and modern. This obviously has something to do with the colour tones used and the boldness of the strokes. I like the lack of type on the packaging as this keeps the aspect of intrigue, but also would attract the attention of possible buyers who know a little something about the ancient designs that were so popular. In terms of the printing processes that would have gone into creating such an interesting piece it could have been a number of things. If the pattern was printed onto a flat surface then rolled up after, then it could be lithography, digital, screen print and maybe even flexography if the material was something other than paper. I like the clear plastic lid on top as this also lets you have a sneak peek as to whats inside.



This is the poster that would also be found in the tube packaging along with the t-shirt. I think this poster would most probably be digitally printed as the numbers would not be too high and the quality would be the best possible.

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