400 Costumes to Die For

“400 Costumes to Die For is GS Design’s 2009 annual self-promotional piece. Designed to help recipients decide what to be for Halloween, the piece consists of two custom-made, 20-sided dice – one with 20 modifiers, the other with 20 nouns – that together offer 400 possible original costume combinations. (Zombie Elvis, Kung-fu Jesus, M.C. Mollusk, etc.) The dice are packaged inside an illustrated cylindrical tube that rotates to line up heads on different bodies. The tube is an economical one-color hot stamp on black paper. The instructions were printed as one-color paper labels and affixed to inside of the lid.”

I really like this idea, it combines one of the most thought about aspects of halloween: fancy dress, and takes it in another direction. People tend to dress up in the same costume every year but with this nifty little invention all your worries are thrown out of the window. I personally would like to see what 'zombie jesus' or 'wolf elvis' would look like. In terms of practicality the packaging is simple yet effective as it houses the dice comfortably. The colour scheme of black and white is minimal and makes the product seem more sophisticated than it actually is, whilst all the hand rendered type helps keep it youthful and frivolous.