An intro to packaging class I designed and made packaging for Mexican Hot Chocolate that was both appealing to a younger generation, as well as having some influence from the Mexican heritage using the Dia De Los Muertos (Day of the Dead) for inspiration.
I don't think this is a design masterpiece but the links to my work at the moment are too obvious to ignore. I like the use of brown to indicate chocolate and I think it contrasts well with the white of the skull. The splashes of colour are also a nice touch. In terms of being appropriate to the designers intended target market; 'the younger generation', I'm not if it is that successful. For me it is quite a sophisticated design because it is minimal with as little text as possible. I think it would appeal more to middle aged people who are perhaps at the higher end of the economic ladder.
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