Hot Tamales are a cinnamon candy manufactured by Just Born. They are shaped like Mike and Ike candies and were introduced in 1950. In addition to the hot and spicy flavor, there is also Hot Tamales Fire (originally Super Hot Hot Tamales) which are more intense than the original, a darker red in color, and less opaque. A spearmint version was available in the late 2000's called Hot Tamales Ice, but are now discontinued. Hot Tamales are manufactured in the USA. Below is a scan of a an original candy box from 1971. I love the design and the little caricature of a mexican kid with a sombrero and a cactus in the background.
In addition to the box designs the brand also decided to create a character; 'The Tamale Kid' and use his image for further branding purposes. Below is an advertisement for a pillow in the shape of the character and a list of details in regards to the specifics. If you read the blurb in the corner you come to realise that the only way to receive the toy is through a very clever marketing strategy. The tie-in is well thought out and ensures money will be made.
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