Jones Spooky Soda

I really, really like these halloween designs for a range of drinks. Jones Soda Co. is a beverage company based in South Lake Union, Seattle, Washington. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. Jones Soda is a carbonated soft drink that has many unusual flavors that are not offered by other soft drink makers. The drinks below are a prime example of this. The first set of images are from the latest line of specifically flavoured halloween drinks found in American stores such as 'Target'. They depict four major 'spooky' characters; mummy, frankenstein, werewolf and vampire, and use their imagery as the base for the can designs. In addition to this the company creates names that incorporates the flavour with a halloween twist.

The image below this is of the series of cans from the year before. As you can see the characters have not yet been developed and instead a variation of carved pumpkin faces have been used instead. Each one has its own colour scheme in direct relation to the flavour of the beverage. In terms of printing methods used, these cans will have been created using flexography on flat sheets of aluminium before made up into their current state. However with the advances in technology it is now possible for some machines to roll print around an already made up can.

This last image is of the first set of specifically designed cans for halloween. You can tell that these are the first in the series as their designs are quite primitive compared to the later ones. Only black and orange have been used, which does fit nicely within a typical halloween colour scheme, but is a little plain and un-original.