Jose Cuervo

These are design ideas for the packaging of the popular Mexican tequila brand: Jose Cuervo. I love the central design as it encompasses several different aspects of Mexican culture, ranging from the agave plant to the 'Aztec Stone of the Sun'. The logo is obviously placed in the centre so people know the tequila they are buying is the best brand out there. I also really like the subtle browns used in the palette, they work really well with bright yellow. This design was created for Mexico's 200 year independence.

Below are some pages of development that went into designing the Jose Cuervo bicentennial label. Shown are the simple grid layout to the logo, the mood board and possible colour schemes.