Mission Statement: “Packaging for children’s art supplies. The packages come in a variety of patterns, all of which consist of just simple black line drawings. Not only can the child choose which pattern they like best, but after removing the label they can literally colour the box using the product inside. The simple patterns are more environmentally friendly than full colour glossy packages, and by giving children something that they can personalize they will be less likely to toss the package.”
I like this idea, again probably because of the interactive quality. I am quickly beginning to realise that if packaging is specifically designed for kids then it has to be engaging and most of the time have double usage. The way I am dealing with this in my own project is by having a removable mask that can be adorned in any way the child wishes. This can then be worn on November 1st or 2nd for 'Day of the Dead' celebrations. It is a way of increasing awareness for the celebration executed in a subtle way.
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