Saturday, 1 October 2011

Colour Packaging

I was looking into examples of pre-existing packaging that use colour in the best possible way when I came across the image below. The packaging design itself isn't exactly strong, in fact it's very plain and must have been constructed with very simple nets. However I adore the use of minimal colour and how strongly the two colours contrast. I also admire how the white acts as a third colour and helps the others to pop. The use of simple geometric shapes is also something I like and definitely links to traditional African patterns. Triangles is perhaps a theme to explore.


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