Dinner Time

Brief: Dan Ogren and Kaz Ishii wanted to create a refreshing package design that would break the trend of the “Italian look” for a series of items that are associated with pasta dinners. Keeping in mind; large portions of various pastas, two types of sauce, cooking utensils, parmesan cheese, and of course bread.
Aesthetically, the designers wanted to capture the homemade feeling with clean, simple and purposeful design elements. Starting with the logo, that resembles a birds-eye-view of a dinner table and chairs, to the fully custom hand-made packaging with unique locking system. All parts of the project are either screen-printed or vinyl. The designer’s intention was to present a high quality handcrafted product with extreme attention to detail.


Although this piece of packaging is not directly related to mine and Meryem's collaboration, it is closer than you may realise at first glance. Firstly there is the common theme; representing a country. We may be working towards an African theme, and this is Italian, but the use of a country's signifiers is present and something to draw on. Also the use of inventive ways to package items, using different stocks and producing final resolutions with a variety of print methods, is inspirational. If nothing else, this is an example of great, well resolved packaging, and a level of profesionalism I aim to work at.