Growth & Pattern

I'm not entirely sure what it is about this design that makes me like it so much. I think its the simplicity of using a clear box, and placing an intricate design underneath. This gives it a modern and almost minimal feel, yet remaining bold and eye catching. The layout of type on the reverse could be slightly more interesting, and perhaps a few different weights of the font could have been used. Nevertheless the design works and adds another way of thinking to the DVD packaging universe.