I came across the below piece of design in relation to 'The Body Shop' and thought the idea was fantastic. I like the message communicated and the aesthetics that accompany the message are dead on. From the choice of stock to the use of green as the sole colour, the product works really well. However, it may be slightly cliched. There seems to be a formula of off-white stock usage and earthy tones that's used very often. I need to create visuals that appear in line with this visual approach but stand out in their own way.
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