I.C.O.N. India Oil

The Brief: “I.C.O.N. came to us with the task of creating a sub-brand for their new Moringa oil based products that would have a feeling all its own, while still feeling in line with the overall I.C.O.N. brand. We created the packaging for India as an extension of the main brand – the same foundation of clean lines and type remain, but the blacks, grays and whites are replaced with warm browns and rich golds. Ornate Indian patterns add a touch of old-fashioned detail to the completely contemporary brand. The three new products are each packaged within a custom box to further highlight the sub-brand. They are also available in a special 3-pack box with windows highlighting each product.”

Remarkable Remedy

Designed by: Kylie-Ann Homer, Sadie Hines-Dedman & Senwelo Foster
Institution: Kingston University
Country: United Kingdom

“Rosy Lee’s Remarkable Remedy are soluble tea pills, which were created in order to illustrate the medicinal qualities of tea. Tea is often used to relieve the stresses and strains of everyday life, and Rosy Lee’s allows for a quick release in the form of 5 soluble tablets that will dissolve in boiling water to create a relieving brew. Rosy Lee’s comes in three varying strengths to suit different needs, the coloured dot on the packaging signifies the strength of the tea.”

Countless Tiny Bubbles

The Brief: “Self-initiated project. Countless Tiny Bubbles is a brand created for homemade soap. The concept for it’s packaging is based on the mysteries during the products creation and use, whereby seemingly by magic the soap dissolves when in use by turning into countless tiny bubbles. This chemical process is sometimes a mystery to the everyday person, hence the pattern on the homemade soap packaging shows smooth stains in a haze which is reflects the overall chemical process associated with soap. The wax-seal motif adds another dimension of texture, making it stand out on the shelf and attractive for potential buyers.”

Denis Carroll

From the designer: “A range of organic beauty products with volcanic minerals and aromatic essences. The pattern I created is representative of volcanic sedimentary layers. It is used with variations of colour across the range. In turn, the product colour is representative of the aromatic essence inside.”


I really admire the colours used, and the pattern created is mesmerising. I also like how even though the designs seem busy, and are certainly vibrant, they are actually quite minimal. The continuation across different forms of packaging is also something to draw inspiration from. I love the way the visuals are applied to both a box and the label.

The Body Shop: Winner

Graphics: Packaging Design
Sponsor: The Body Shop
Brief: Design a contemporary range of packaging for The Body Shop that unites their brand values with the premium nature of the products.The Body Shop will offer one winning student a placement in their creative department.