Where is Graphic Design?

Its on Lost, every single week. Be it in the background or emblazoned on food packaging. The entire six series has been a gradual unravelling of the shady happenings on an island and the 'corporations' that are connected. The 'Dharma Initiative' is a completely fictional company, however the viral campaign for Lost included websites, TV commercials and billboards. The logo even made a very brief cameo in the JJ Abrams film 'Cloverfield'.


The logos are featured on pretty much any item you can think of in regards to the programme. You can even play spot the logo when watching. Popular locations include: on the Dharma van, on food items, on school uniforms, on Dharma work suits and in orientation videos.