In the statement for the packaging below it says: 'the new corporate identity was required to appeal to adults and children, and to be simple, unique and strong'. This is pretty much exactly what I am aiming to create with my 'sugar skull cookies kit' and therefore I should probably look at what the designers have done here. Obviously the first thing you notice is the bold sections of colour, closely followed by the minimal amount of text. This must be the key to successful design and something I am going to try and recreate.
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