Wednesday 3 November 2010

Packaging for Kids

Product Description: “The Kingdom Animalia, a line of wooden animals and their packaging, were all made in the USA. The boxes are made of recycled cardboard, and offset printed. One element of the design system is that there are a few facts about the real life animal on the box. There are 15 different animals in this collection. They are made of sustainably harvested wood and are solid maple. The finishes on the animals (including the paint, stain, and beeswax sealer) are all non-toxic and very low/no VOC. All of the finishes are also made in the USA. They were laser cut and hand finished. They are meant to be decoration for a nursery, bookshelf, and the like. They are not, however, toys for children.”

I really like these products and their design. The use of colour is inspired, as the products are vivid and engaging but if you actually analyse the boxes the main colour used is a dark brown. I know it says in the description that the product is not a toy and therefore it doesn't really fit within the constraints I am working with. However it is the parent who will ultimately decide whether or not to buy the product I am creating for their child, so it is important that my designs appeal to both age groups. 




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