Sunday 4 October 2009

Digital Kitchen



Not only is True Blood one of the best new TV shows in a long, long time but the title sequence, designed by Digital Kitchen, is equally impressive. It's that good in fact, that it was nominated for an Emmy. Natch.

The basic theme that Digital Kitchen chose to follow was 'the whore in the house of prayer'. This was tackled successfully by combining contrasting images of sex, violence and religion. Other aspects explored include redemption and forgiveness. Not only were all the images captured on location in places like Louisiana and Chicago, but also eight different typefaces, inspired by Southern road signage, were also created by Camm Rowland. I feel that the choice of song is also a vital factor and without the eeriness created by Jace Everett's 'Bad Things' it wouldn't be the success that it is.



HBO were so pleased with the outcome created by Digital Kitchens they asked them to create promotional billboard advertisements for the their second successful season. The brief they were handed consisted of only two words: 'Create Buzz'. With this in mind they managed to get world class brands on board, subtlely merging together their usual designs with a vampire twist. Brands included: Gillette, Harley Davidson, Monster, Mini and Geico.

Not only have Digital Kitchen been successful with True Blood, but previous TV sequence projects have also proved equally impressive, including: Dexter, Nip/Tuck, Rescue Me, House and Ghost Whisperer. Below are the titles to my favourite programme of all time, Six Feet Under.



If you learn nothing else from reading this, atleast watch Six Feet Under. You won't regret it.

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