Graze.com

Tom Haverfoods

TV Inspiration

Below are just a few images to help with designing my old school TV screen for the exterior packaging component involved with my brief. What I have taken away from each example is that the screen does not take up the whole front section, just a square to the left. On the right you will usually find the controls in a range of shapes and sizes. I have also noticed that a wooden texture features heavily, I will use this in my flat designs.

SNL Board Game

I had previously mentioned this product when asked to find examples of work that best best represented out interests in Graphic Design. I chose it then because of the light hearted, pop culture subject matter, but now I am using it as reference because of the actual graphics.

The Intentions: “Our goal was to capture the raw immediacy of SNL’s writing process and live performances, which we achieved through hand-drawn illustrations of legendary characters and catchphrases. The package also communicates the fun of playing the game itself, which combines trivia, improv, and quick-fire team play."

The reasons I like it are because of the heavy use of hand drawn text. Even though I will be using computerised text it shows that the composition can be quite frantic and overhwhelming, but can still communicate fun. I also like the use of bright colours, perhaps I will incorporate this.

SmoothieWeb

When it came to assigning beverage flavours to the individual characters from Community I struggled to think of any. So in order to help the process I found a very handy website called smoothieweb.com, which gave me several categories, and from each I managed to find a particular concoction. The screen shot below shows the variety of choices I was faced with.

Jorsh Pena & 3B Art Show

Jorsh Pena is a very talented young illustrator who specialises in pop culture compositions. His work is always colourful and, most importantly, humourous. He uses vector imagery to communicate his message, which is usually one of no real value. The three pieces of his work shown below have been taken from an upcoming exhibition at 'Gallery 1988', called 3B. It is a specialist showcase of work designed entirely around three films: Beetlejuice, Bill & Ted and Back to the Future. It is a spin on a previous show they did entitle '3G', detailing artwork inspired by Gremlins, Goonies and Ghostbusters. This is just exactly the genre of work I am looking for.

Crisps Ideas

Example 01
The example of design shown below is your average, run of the mill approach to crisp packaging. Initially is starts as a piece of flat design that is then folded and stuck together to form a protective casing around the contents inside. I have tried this in a different brief and found it incredibly difficult to bring to life. I imagine it all depends on the stock choice, however if I can not get my hands on a stock that is suitable for this then I have no hope. In terms of the designs themselves I like the use of type and image to create coherent pieces, and I also like the subtle colour choices.

Example 02
The example below is much more suitable to what I intend to create. Its obvious that the packages have been created out of stock that I could easily get my hands on, and easily assembled. The minimal designs aren't quite what I will be going for but the concept is pretty much spot on.

Example 03
This last piece of crisp packaging is a little bit more outlandish, but does fit within my creative and resource capabilities. The idea of deconstructing a simple package into two separate components seems a little unnecessary in terms of time and effort, but it does help in terms of creating something feasible.

Drink Ideas

Example 01
Firstly all the juice packages in this post deal with the same approach; a fully constructed 3D net instead of a pre-prepared plastic bottles with specially designed labels. I chose this first example because it shows just how text heavy you can make a design. If I follow the idea of using notable quotes then this is the perfect way to do it. I'm not really a fan of the colour scheme, I mean it works well here because I imagine the product is meant to look bold and outlandish, but it would not suit the approach I am going with. I was thinking more natural tones with splashes of pastel colours. The second picture also shows how a range can be created with just one basic idea.

Example 02
This second example is much more similar to the design style I was thinking of following. From the natural brown taking over the main stock choice to the inclusion of a pattern and also the colour choice, Blending black with bold colours is something I could look into. I also like this particular example because the designer has so kindly supplied a net. I could take this and adjust it slightly to better suit my brief as a starting point.

Example 03
This last example is very similar to the above only with a slight quirk. The net has been squashed so that more of a square package is formed rather than a rectangular one. I actually really like this, and of course with my 'packed lunch' idea this approach would take up less room within the box, saving room for the other components I wish to include. Combining aspects from all three of these juice drinks is how I will create my own design.

Sandwich Ideas

Example 01
I found the images below and thought it was a great way to package a sandwich without having to work round a complicated net, and this approach would also allow me to explore the screenprinting route that I have always so eagerly wanted to explore. The basic idea is there are two components to the package, a large piece of square flat stock, in this case brown greaseproof paper, that is folded around the sandwich and then a rectangular design that holds the paper into position and stops it from opening. Again this is flat, meaning it is easier to work on. With this approach it gives me an incredibly large surface area to work with. I was thinking I could screen print a selection of notable quotes related to the characters on the large piece of 'wrapping' in a range of quirky and interesting fonts. This is just an early idea but definitely something worth exploring. In terms of the designs shown below they aren't fantastic, it was more the idea that interested me, although I do like the pastel colour choices.

Example 02
The images below show a similar approach to the idea above, only with slightly more considered designs and an almost higher interactive quality. With this idea I would need double sided prints so that the designs I print onto the 'wrapping' are visible on the outside and when you open the sandwich. The label would need to be printed onto sticker stock so that it holds the package together. Could I do this with screenprinting methods? What I like about this particular example is actually the way the sandwich is presented as a whole with a simple cut diagonally down the middle, its a classic presentation method and something I would like to do.

Example 03
This particular example does not resemble the designs above in any way, instead it is the more traditional approach. I picked it because it shows how you can create variation with very simple methods such as adjusting a few colours and obviously the text. It's also pretty handy as a net that I could possibly use and alter slightly to fit my subject.