Siggi Eggertsson

I found this artist called Siggi Eggertsson and saw instant links between his design and what I intend to do with 'Wrap it Up'. The use of simple vector images and colour to create incredible imagery that draws you in. Obviously the artist has used many colours, something I am not allowed to do, however it has given me an idea to use tints also, adding to the complexity. I really like the symmetry aspect also and think that if I can produce something just close to this I would be happy. Below is my favourite image of Siggi's, created to accompany one of his favourite childhood stories: Peter and the Wolf. Below that is another example of his work, this the front cover of a calendar.

Below is another piece of his work that inspired me even more. If I could perhaps create an animal out of the packaging given to me I would be incredibly happy. Time to get cracking. If you would like to see more of Eggertsson's work click here.

7 Things About Print

InDesign Session: 13th Oct

Today was our third week with Mike in the computer suite. Previously we have explored Illustrator and Photoshop, meaning this week was the turn of InDesign. This particular programme is one of my least favourites so I was quite intrigued as to what I could learn, and if it would sway my preferences. Below are a few scans from my notebook in reference to key actions and processes which are essential to optimising use.

After learning about the initial set up menu and how to effectively create a new document we then went on to swatches. We have been taught about these in both other programmes and I guess now it was the turn of InDesign. Below is a screen shot showing the box that appears when you choose to add a new colour swatch from the drop down menu.

This image shows the options you will be faced with if you want to add a new tint swatch. This is one process that differs quite significantly to its photoshop or illustrator counterpart.

The image below just shows the effect of what duplicating an object can do. We were taught a handy little key board short cut that I found most useful: Apple, Alt & 4. This will copy your chosen object in exactly the same position that the one before it did. For example directly to the right or below, just like the image depicts.

Another useful process that we were taught today was how to separate the CMYK colours and in turn create four images that could be used for screen printing. Apparently this is also how it works in the commercial printing business. Below is the box that appears to help you see how much of each ink is required. In the image all the layers are selected, evident by the eye symbol, however by clicking a single line you can view a single colour. The box below also includes an additional colour, PANTONE Orange 021 U, which in this case is a spot colour.

This last image is of another useful skill in InDesign. It displays something called 'overprint' which means that when two colours are overlapped they reveal a third colour in the middle section. This proves useful when working with a limited colour palette and again is similar in style to screen printing.

Alebrije

Alebrijes are brightly colored Mexican folk art sculptures of fantastical creatures. The first alebrijes, along with use of the term, originated with Pedro Linares. After dreaming the creatures while sick in the 1930s, he began to create what he saw in cardboard and papier mache. His work caught the attention of a gallery owner in Cuernavaca and later, the artists Diego Rivera and Frida Kahlo. Linares was originally from San Antonio Arrazola, Oaxaca, and on family visits, demonstrated his designs there. The Oaxaca valley area already had a history of carving animal and other types of figures from wood, and Linares’ designs were adapted to the carving of a local wood called copal. 

The success of the craft, however, has led to the depletion of the native copal trees. Attempts to remedy this, with reforestation efforts and management of wild copal trees has only had limited success. The three towns most closely associated with alebrije production in Oaxaca have produced a number of notable artisans such as Manuel Jiménez, Jacobo Angeles, Martin Sandiego, Julia Fuentes and Miguel Sandiego.

Above is just a small example of the masses of different designs that are literally on the market. It is interesting because when I was in Mexico I didn't see any of these until I entered Oaxaca, where they were available in almost every shop. I purchased ones in the shape of an armadillo, a chicken and what must have been a mystical creature because it resembled nothing I had ever seen before.

Cookbook

To the left is the front cover of a Mexican cook book, detailing recipes from cocktails to desserts.

Review: This work concentrates heavily on recipes, formulas, and methods that would be available and easy to use for a domestic Mexican household of ordinary means. Reflecting the nineteenth-century linking of medicine and gastronomy, numerous items concern alimentation as it affects health, disease prevention, and treatment. One chapter, for example, is devoted entirely to preserving fresh foods for later use. Another chapter, “Higiene Domestica: Enfermedades mas comunes,” covers illnesses and their treatments. More than a mere cookbook, this manual also ventures into the area of manners and domestic economy.

Below are scans from a few pages of the cookbook. They are of decorative folk designs, and I think they are beautiful. I also think they will prove to be an inspiration for future design work.

Hot Tamales

Hot Tamales are a cinnamon candy manufactured by Just Born. They are shaped like Mike and Ike candies and were introduced in 1950. In addition to the hot and spicy flavor, there is also Hot Tamales Fire (originally Super Hot Hot Tamales) which are more intense than the original, a darker red in color, and less opaque. A spearmint version was available in the late 2000's called Hot Tamales Ice, but are now discontinued. Hot Tamales are manufactured in the USA. Below is a scan of a an original candy box from 1971. I love the design and the little caricature of a mexican kid with a sombrero and a cactus in the background.

In addition to the box designs the brand also decided to create a character; 'The Tamale Kid' and use his image for further branding purposes. Below is an advertisement for a pillow in the shape of the character and a list of details in regards to the specifics. If you read the blurb in the corner you come to realise that the only way to receive the toy is through a very clever marketing strategy. The tie-in is well thought out and ensures money will be made.

Sugar Skulls

Sugar skulls are a form of sweet, that are left at both altars and gravestones on dia de los muertos. They are traditionally decorated with very bright and colourful adornments. These can range from edible sugars and sweets to non edible feathers, sequins and beads. In more recent years they have started to die out in numbers and instead chocolate alternatives are becoming more popular. There is really only one way to prepare the initial skull canvas, but after that there are literally hundreds of different ways to decorate. Below is a detailed step by step guide to making the skulls, with accompanying pictures for each step. Firstly you will need:

• Granulated Sugar (approximately 1 cup per 6 small sugar skulls, 4 medium or 1 large)
• Large bowl
• Water
• Sugar Skull molds (shape and size of your preference)
• Meringue powder, 1 teaspoon for each cup of sugar.
• Powdered sugar for the sugar skull decorative icing.
• Paste food coloring to color the icing.
• Icing decorator bags
• A large, dry area for the sugar skulls to dry in.
• Any other decoration you like such as foil, beads or feathers.

One: For every cup of sugar, mix in 1 teaspoon of meringue powder and sprinkle 1 teaspoon of water on top. Work the water into the sugar with your fingers until the mixture feels like cool beach sand. This takes a few minutes, so be patient. The sugar is ready when you can press your finger or thumb into it and the print will stay.

Two: Fill the mold with sugar and press firmly with the palm of your hand. When the skull is full and pressed into mold, use the back of a knife to scrape off excess sugar and flatten back. Lightly re-press the scraped surface to smooth it.

Three: Place a piece of cardboard or flat plate over the sugar skull. Hold the skull on the plate tightly and flip it over. Set the plate down and carefully remove the mold. Let the skulls dry for 12-24 hours.

Four: In a large mixer, mix 2/3 cup water, 1/2 cup meringue powder and 2 pounds of powdered sugar until icing peaks or about 9 minutes. Separate the icing into smaller portions (disposable cups and popsicle sticks work well for this) and use the paste food coloring to color the icing. Place the icing in the icing decorator bags. Snip the end of each bag when you're ready to decorate. Start very small with the snip, you can make it bigger if necessary.

Five: Use your icing to decorate the skulls. If you're adding foil, beads or feathers, use the icing as a glue to attach them. If you add non-edible items to the skull, do not attempt to eat it!

Note- If you have any larger 2-piece skulls, use the icing to "glue" the pieces together.

Tamales

In Mexico, tamales begin with a dough made from a masa mix such as Maseca, and are generally wrapped in corn husks or plantain leaves before cooking, depending on the region from which they come. They usually have a sweet or savory filling and are typically steamed until firm.

Few countries have such an extensive variety of tamales as Mexico, where they're considered one of the most beloved traditional foods. Almost every region and state in the country has its own kind of tamale. It is said that there are between 500 and 1000 different types of tamales all around the country.

Tamales are a favorite comfort food in Mexico, eaten as both breakfast and dinner, and often accompanied by hot Atole or Champurrado.

The most common fillings are pork and chicken, in either red or green salsa or mole. Another very traditional variation is to add pink colored sugar to the corn mix and fill it with raisins or other dried fruit and make a sweet tamal (tamal de dulce).

Tamales became one of the representatives of Mexican culinary tradition in Europe, being one of the first samples of the culture that the Spanish conquistadors took back to Spain as proof of civilization. To make sweet varieties of tamales all you need are the ingredients below:

• 32 dried cornhusks or 16 x A5 sized pieces of greaseproof or wax paper
• 200g fine cornmeal
• 1 heaped tablespoon plain flour
• Pinch of sea salt
• ½ teaspoon baking powder
• 50g golden caster sugar
• 50g unsweetened desiccated coconut
• ½ a pineapple (approx 150g), peeled, core removed, halved and really finely diced
• Zest and juice of 1 lime

For an additional chocolate dipping sauce you will need the following:

• 200ml double cream
• 100g good-quality dark chocolate (70% cocoa solids), broken into small pieces
• 25g unsalted butter, cubed
• A pinch of sea salt

Once you have gathered all the ingredients required for this recipe prepare yourself and your work station and follow the steps below:

• If you're using cornhusks, soak them in a bowl of warm water or. In a separate bowl, mix the cornmeal, flour, salt, baking powder, sugar, coconut and chopped pineapple. Add the lime zest and juice and pour in 200ml of water to bring everything together. Mix well, until you've got a thick, spoonable paste.
• Put a large pan of water on to boil – the pan needs to be big enough to fit a colander on top. Take a soaked cornhusk or piece of greaseproof paper and spoon a heaped tablespoon of your pineapple mixture into the middle of the husk or paper; if the husks are thin you might have to layer two on top of each other. Fold the sides in to cover the filling, then twist the ends and use string to tie them so they look like Christmas crackers.
• Lay your prepared tamales in a large colander or steamer, making sure they're all in one layer and not overlapping. Cover the top of the colander with tin foil and seal it nice and tightly. If you don't have a colander large enough you can always steam the tamales in 2 batches. Pop the colander on top of your pan of boiling water and steam for about 20 to 25 minutes. About 5 minutes before they're due to be ready, start making your chocolate sauce.
• Gently bring the cream to the boil in a pan on a medium heat. As soon as it starts to boil, take the pan off the heat and stir in your chocolate pieces until they're perfectly melted and combined. Add the cubes of butter and a pinch of salt and stir well until the butter is melted.
• Open one of the tamales to check that it's perfectly cooked – it should be solid and the wrapping should peel away from it easily. Take them off the heat and let them cool down slightly so they're cool enough to handle but still warm and delicious. Lay them on a platter next to a jug of your warm chocolate sauce and let everyone get involved and unwrap their own.

Champurrado

Champurrado is a chocolate based atole, a warm and thick Mexican drink, based on masa, piloncillo, water or milk and occasionally containing cinnamon, anise seed and or vanilla bean. Atole drinks are whipped up using a wooden whisk called a molinillo. The whisk is rolled between the palms of the hands, then moved back and forth in the mixture until it is aerated and frothy. To get started with this festive drink you will need the following ingredients:

• 2 mugs of milk
• 1 tablespoon of masa cornmeal
• 1 cinnamon stick
• A few cloves
• 85 of spiced dark chocolate (such as Green and Black's Maya Gold), grated.

Once you have these ingredients you will need to follow the recipe as closely as possible, as one simple differentiation could result in a complete mess. This drink can be infamously difficult to make but with the following recipe it should be fine.

• In a blender combine the milk and the masa cornmeal.
• Transfer the mixture into a saucepan, add the cinnamon stick and cloves and bring to the boil.
• Add the grated chocolate and stir until melted.
• Cook at a simmer for 8 - 10 minutes to allow the cornmeal to cook, stirring continuously.
• Remove the cinnamon stick and the cloves.
• Pour the chocolate drink into hot mugs and enjoy.

Tip: For a fruity variation replace the grated chocolate with pureed strawberries.

Champurrado can be traditionally served with churros in the morning as a simple breakfast or as a late afternoon snack in addition to being popular around 'dia de los muertos' and 'las posadas'. Around these holidays it can also be served with 'tamales'.

Pan de Muerto

After deciding that I want to create a Dia de los Muertos inspired cook book I thought it important to research some of the major foods associated with the day. The first recipe that I am going to research in further is the very popular, sweet bread of the dead or 'Pan de Muerto'. Firstly you will need the essential items and below is a list of key ingredients:

• 1kg flour
• 200g butter
• 4 tablespoons powdered yeast
• 1 & 1/2 cups lukewarm water
• 200g sugar
• 1 teaspoon salt
• 1 tablespoon orange peel
• 7 egg yolks
• Milk for basting
• Sugar for sprinkling

These amounts should make roughly 2 loaves of this delicious bread. Now you need to know what to do with these ingredients. Below is the step by step guide to making successful pan de muerto:

• In a bowl, mix the water and the yeast, stirring to make sure the yeast disperses well.
• Mix the flour into the yeast mixture.
• Add the sugar, salt, eggs yolk, butter and orange peel.
• Knead together until you get a greasy dough.
• Whilst kneading, slam the dough firmly onto the work-surface to make little bubbles in the mixture.
• Leave the mixture to rest for 5 hours.
• When the dough has risen, split the mixture in two. Take 1/3 from each half to one side and shape the rest into a ball.
• Roll the dough you took to one side into a sausage and form into dough 'bones'. Place these on top of the dough balls.
• Brush the top of each loaf with milk and sprinkle some sugar on top
• Cook in the oven at 200°C for 30 minutes.

For an authentic twist you can add a glaze when the bread has been cooked and removed from the oven. The ingredients you will need for this glaze are:

• 1/2 Cup Sugar
• 1/3 Cup Orange Juice
• 2 Tablespoons grated Orange Peel

Once you have these ingredients follow the very simple steps below and before you know it you will have a perfect loaf of pan de muerto.

1. Mix the sugar, orange juice and grated orange peel in a saucepan or microwave dish and boil for 2 minutes (whatever you do, don't walk away and leave mixture on top of stove boiling as the liquid will boil away quickly and the heated sugar will form a rock-hard layer to your pan).
2. Pour glaze over warm bread. As an added attraction you can sprinkle some sugar (or colored sugar if you prefer) on the bread while the glaze is still soft. Then let the bread cool and the glaze harden.
3. Slice and serve the bread on Halloween or Dia de los Muertos.
4. If you prefer a different color glaze, add a few drops of your favorite food color and mix well.

Interesting Fact: It is a tradition for the baker to place a toy skeleton somewhere inside the loaf before cooking. Apparently the person who first bites the skeleton is bestowed with good luck. This activity usually takes place during picnics which are held in graveyards around the country. Some of the bread is also left untouched as an 'ofrenda' on individual gravestones, for the dead to enjoy after their 'long journey' from the other side.

Monster Packages

Although the below designs are not of the greatest quality they are a decent representation of what I intend to do with my project. They are designs that have their own individual look but when brought together fit neatly into a series. They also follow the halloween theme that I have been looking into. I like how the designer has just used the cut out of the eyes for the front of the packaging, as if just giving the buyer a sneak peak. Then as soon as you turn the package around you see the designs in their full glory. From what I can see the five characters represent: a sea monster, a werewolf, a mummy, Dracula and Frankenstein. I like these five choices and it's just a shame that dia de los muertos has no equivalents.

'Just released a new pair of $14.00 giclee prints to celebrate the upcoming season. Halloween's Pumpkin and Día de Muertos prints. Whatever mood you are in to there is an option for you or maybe both, together they will make a great decorative pair.'

I found these examples of print that combine both the holidays I am looking at and although I like them I was at a loss as to what 'giclee prints' were. I did a bit of research and found the following:

In the past few years, the word “giclée,” as a fine art term, has come to be associated with prints using fade-resistant, archival inks, archival substrates, and the inkjet printers that use them. These printers use the CMYK color process but may have multiple cartridges for variations of

each color based on the CcMmYK color model (e.g. light magenta and light cyan inks in addition to regular magenta and cyan); this increases the apparent resolution and color gamut and allows smoother gradient transitions. A wide variety of substrates are available including various textures and finishes such as matte photo paper, watercolor paper, cotton canvas, or artist textured vinyl.

In terms of cost, digital prints cost a lot more in comparison to the four-color offset lithography process traditionally used. However they are usually for runs of 1000 or more and because these posters are limited edition it is a much more sensible option for them to be digital.

Mama Quilla

Below are images of fruit juice carton prototypes with a clear day of the dead influence. The designs are bright and colourful with crisp outlines, fitting nicely within the themes of the holiday. I like the colour scheme and the pastels are a nice touch. You can tell that the boxes are not of high quality and are most likely student made, meaning digital printing has been used. A scalpel will have been used to create straight edges and to score the stock so it could be folded as neatly as possible. The use of bottle tops in the middle of the eyes is nice, yet it feels a little out of character, as the sockets are usually left open or with flowers coming from them.

Jones Spooky Soda

I really, really like these halloween designs for a range of drinks. Jones Soda Co. is a beverage company based in South Lake Union, Seattle, Washington. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. Jones Soda is a carbonated soft drink that has many unusual flavors that are not offered by other soft drink makers. The drinks below are a prime example of this. The first set of images are from the latest line of specifically flavoured halloween drinks found in American stores such as 'Target'. They depict four major 'spooky' characters; mummy, frankenstein, werewolf and vampire, and use their imagery as the base for the can designs. In addition to this the company creates names that incorporates the flavour with a halloween twist.

The image below this is of the series of cans from the year before. As you can see the characters have not yet been developed and instead a variation of carved pumpkin faces have been used instead. Each one has its own colour scheme in direct relation to the flavour of the beverage. In terms of printing methods used, these cans will have been created using flexography on flat sheets of aluminium before made up into their current state. However with the advances in technology it is now possible for some machines to roll print around an already made up can.

This last image is of the first set of specifically designed cans for halloween. You can tell that these are the first in the series as their designs are quite primitive compared to the later ones. Only black and orange have been used, which does fit nicely within a typical halloween colour scheme, but is a little plain and un-original.

Bonefire Mulled Wine

Concept: After drawing a holiday at random, this project developed from a lot of research about the Celtic traditions of Halloween. In their festivities, "bone fires" were used in village celebrations to keep evil spirits at bay and survive the night. It was not uncommon to burn the bones of livestock and sacrifice other farm animals. There was safety around the firelight, and the village knew better than to wander into the darkness.

Design: Bonefire wine comes packaged in shredded paper and wooden kindling. The mulled wine needs to be heated to be served, so the box and packing materials are set on fire to prepare the drink. The fire not only prepares the wine, but creates a safe firelight to stay safe throughout the night.

400 Costumes to Die For

“400 Costumes to Die For is GS Design’s 2009 annual self-promotional piece. Designed to help recipients decide what to be for Halloween, the piece consists of two custom-made, 20-sided dice – one with 20 modifiers, the other with 20 nouns – that together offer 400 possible original costume combinations. (Zombie Elvis, Kung-fu Jesus, M.C. Mollusk, etc.) The dice are packaged inside an illustrated cylindrical tube that rotates to line up heads on different bodies. The tube is an economical one-color hot stamp on black paper. The instructions were printed as one-color paper labels and affixed to inside of the lid.”

I really like this idea, it combines one of the most thought about aspects of halloween: fancy dress, and takes it in another direction. People tend to dress up in the same costume every year but with this nifty little invention all your worries are thrown out of the window. I personally would like to see what 'zombie jesus' or 'wolf elvis' would look like. In terms of practicality the packaging is simple yet effective as it houses the dice comfortably. The colour scheme of black and white is minimal and makes the product seem more sophisticated than it actually is, whilst all the hand rendered type helps keep it youthful and frivolous.

Casera

Outline: “Casera is a line of small batch tequila handcrafted by women in a small town in Mexico. Traditional Mexican clothes and patterns were incorporated into the design to engage the tequila-buying women.”

Now this is packaging that I could get used to! I love the three pastel's used as the predominant colours and the delicate patterns almost laced around the label. I think the fact that these beautifully designed bottles hold tequila in them is a little misleading, after all it is one of the strongest spirits on the market. However in the statement the designers are intending to attract 'tequila buying women', I'm just not sure there are that many of those out there. I'm not a drinker myself and have only tried tequila once, never again, but this would definitely catch my eye. In terms of printing processes I imagine that the labels where digitally printed onto sticker sheets and then simply applied to the pre bought bottles. In terms of the screw lids they may have been created using flexography or litho. It's hard to tell when the image is so small.

Chipotle

Outline: “Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle’s ‘un-chain’ philosophy.”

I don't know how I feel about the above packaging. It's got a very earthy and natural feel, which I suppose is what the restaurant chain is going for. However I just think it lacks something, after all Mexican food is anything but plain and almost every food item packs a punch full of spices. I like the hand rendered looking type and think the composition is interesting. I wonder if the printing process used was screen printing, it would certainly make sense if the images where just a prototype. However if they were put into production I would assume that flexography would probably become the method of choice.

Hot Chocolate

Information found:
An intro to packaging class I designed and made packaging for Mexican Hot Chocolate that was both appealing to a younger generation, as well as having some influence from the Mexican heritage using the Dia De Los Muertos (Day of the Dead) for inspiration.

I don't think this is a design masterpiece but the links to my work at the moment are too obvious to ignore. I like the use of brown to indicate chocolate and I think it contrasts well with the white of the skull. The splashes of colour are also a nice touch. In terms of being appropriate to the designers intended target market; 'the younger generation', I'm not if it is that successful. For me it is quite a sophisticated design because it is minimal with as little text as possible. I think it would appeal more to middle aged people who are perhaps at the higher end of the economic ladder.

Mexican Tiles

I have been looking for inspiration for the actual design side of my project. Of course I have been predominantly looking at strictly day of the dead imagery, with skulls and skeletons and other various connotations of the day. However I thought about exploring a different route and ending up stumbling across an incredibly large selection of Mexican tiles. After visiting the country I am fully aware of the popularity of these tiles, for they are not strictly indoor decorations, they are often used to cover exteriors. There are incredibly vivid and often quite intricate. The designs that you see below are all handcrafted and therefore each one is 100% unique, however not all tiles in this day and age are produced in the same. More often than not to ensure detail is perfect and no major mistakes are visible most tiles are printed using modern methods. These can range from completely digital to using templates and painting over in several colours.

I think that I will bear these designs in mind when it comes to working with aesthetics and brainstorming visuals. I really like the colours and I think that blue, red, yellow and white will feature heavily in my compositions. In terms of the production of these particular tiles, the whole process from beginning to end can be found by clicking here. It is really quite fascinating.

Obviously all the tiles you see above are a single example of each particular set, so to help with visualising a completed piece of tiling I have duplicated each one and rotated it accordingly. I personally think the final thing is incredibly impressive and visually exquisite.

El Fuego del Catrina

El Fuego del Cantrina
Hot Sauce Kit Description

Student packaging project. Hot sauce kit includes "El Fuego del Diablo" hot sauce, fiery pepper rub, arbol chili peppers, and picante chili and lime marinade. Design inspired by the Mexican holiday, Día de los Muertos, Day of the Dead.

Package includes hand drawn logo, illustrations, and typography based off of wood cut printmaking and sugar skulls.

When the package is closed, a fire pattern wraps around the box. As the box is opened, there are multiple different ways to display the product inside, each creating a new pattern with the illustrations. There is a secret skull illustration that can be seen when the box is open at a diagonal.

This is a great example of mixing interesting packaging design with a mexican twist and of course practicality. The thought that has gone into it must be staggering for a skull motif to appear when it is opened in a certain way. I want to create some sort of packaging that relates to Mexican food so this has been a big inspiration for me. I'm not sure about the massive amounts of black in the designs but if it works for this designer then I guess I am not one to complain. I'm sure I will refer to this in the future if I find myself struggling in which direction to follow. I imagine that because it is a school project then it will have been digitally printed, however it if where a real product then a larger run would be necessary and offset lithography would probably be considered.

Shift Knobs

OK, this may not necessarily relate to my work, or printing processes for that matter, but I think the idea is a great one. Somebody has taken the idea of a flat piece of illustration and twisted it on its head to create a product that has an actual purpose. The artist Cody Langford has turned his wacky head cartoons into 'shift knobs' for your car. The reason I think it works is because by deciding to make a product he has clearly identified his target market and in turn has found a place in which to sell his product. There are a very large number of people who like to modify cars, and a large number of them like colourful and one of a kind items, something that these definitely are. I think the idea is unique and the artist has done his best to get his designs onto the market. Below are images of the car accessories and the accompanying artwork that you also receive on purchase, another way of spreading his name and vision.