Shift Knobs

OK, this may not necessarily relate to my work, or printing processes for that matter, but I think the idea is a great one. Somebody has taken the idea of a flat piece of illustration and twisted it on its head to create a product that has an actual purpose. The artist Cody Langford has turned his wacky head cartoons into 'shift knobs' for your car. The reason I think it works is because by deciding to make a product he has clearly identified his target market and in turn has found a place in which to sell his product. There are a very large number of people who like to modify cars, and a large number of them like colourful and one of a kind items, something that these definitely are. I think the idea is unique and the artist has done his best to get his designs onto the market. Below are images of the car accessories and the accompanying artwork that you also receive on purchase, another way of spreading his name and vision.