Sunday 10 January 2010

Where is Graphic Design?

Similar to Graphics in Film I also feel Graphics plays an important part of Television. In the very early stages of television there were only three channels run by two different networks. This meant they were in competition with each other and because not that many people watched TV they didn't feel it necessary to spend money on advertising and creating an individual identity, representing what they broadcast. However these days there are thousands of different channels broadcasting a wide variety of programming. Below are a few examples of TV logos that I feel represent that channel incredibly well.

Channel 4 has many different stations now, each one with a different target audience. I feel these work incredibly well, for example E4 is more youthful and therefore uses rounded edges and a bold purple colour. Whereas More4 is slightly more sophisticated and therefore uses a sleek, simple design.

Not many people know what the E! channel, but for those who do this symbol is incredibly representative of what they broadcast. Its a very flashy network, full of celebrity news and glamour. This simplistic colouring is striking, but when you add the large exclamation mark to the mix the logo works even better.

Above are a few more examples on Network idents that I feel are successful.

No comments:

Post a Comment