After watching the video a quote I was struck by was; 'everything is done by letterpress, hand cranked, hand inked, hand trimmed, hand wrapped and we call the customer from a rotary telephone'. I just think that that is so fascinating in this day and age. It seems as though a lot of people use vintage imagery and vintage techniques to seem cool, they want a different approach so they go back in time and the results are usually successful. However what I find interesting about this is this business does not use older techniques to be different, but instead is just interested in preserving the methods. They like the time consuming aspect and are not averse to spending an entire week on just one edition. I love some of the final pieces, especially the music posters, advertising concert dates and CD releases. A particular poster that I have always liked, and have a replica of myself is one promoting the King himself; Elvis Presley. After researching about Hatch Show Print it was a pleasant surprise to find out that they actually designed the original. The simple blue and red lettering, which subconsciously instills patriotic pride, and the blue portrait of Elvis work so well together, I love the minimalist yet impressive design.
No comments:
Post a Comment