Mission Statement: 'Crayola has a lot of brand equity in their color names. I wanted to create a series of packaging (here: forest green, mod magenta, and purple mountain magesty) which playfully accents these color names.'
I like this idea even thought there is a limited amount of information out there in regards to design considerations and why the illustrations chosen where right for the packaging aswell. However it is becoming apparent that packaging aimed at children is all about colour and minimal text.
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