Tuesday 9 November 2010

Sassafras

I found a website that is perfect in regards to proving my idea would work and the design direction in which I am going. Below are a few images that show some of the more plain 'kids cooking kits' available on the website. I noticed that with each one a belly band is used to hold the package together, an approach I wish to go with. In terms of inside the packaging it is obvious so see that what looks like shredded tissue paper has been used to pad it out and hold some items in place. I was considering this and of course if I use bright coloured tissue paper then the appeal to children is still there.




Whilst on the website I found that the halloween cookie kit below is most similar to my own designs. The use of orange tissue paper is clever and I like how the cutter is purple, another colour closely associated with the holiday. Although the designs of these packs are not artistically ground breaking the idea is spot on and they have proved useful in spurring me on to create something better.


Also on the website is a range of simpler cooking kits like the one below. They all come in a non decorative cardboard container which holds only the necessary ingredients and no special items. I imagine these are bought by people who already own the aforementioned specialised kits and want to refill them. It's a clever little idea and obviously one that sells.

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