Apparently in celebration of the 20th Anniversary SEGA France have already had a brainstorm and decided to inject humour into their promotional campaign. They decided it would be funny to create a piece of packaging that holds some personalised Sonic anti-aging cream and send it out to loyal customers or something. I'm not sure the actual concept works brilliantly well as 20 years isn't actually that long of period, however it does work well in terms of creating buzz and it shows just another way of how this project could be dealt with.
No comments:
Post a Comment