Full identity system developed for Montreux Café, with the aim of increasing it's brand awareness. We have also incorporated a set of brand colours to help improve on the brand recognition of Montreux Café.
We've used a similar typeface to help bridge the transition of the rebrand, as well as keeping elements like the wheat symbol (as requested by the client), that was used to subtly frame the wordmark. By varying the thickness of the condensed typeface we are able to compact the wordmark as much as possible, yet maximising legibility.
For the online shop of Montreux Café, users will be able to rate, like and comment on the pastries, or share their recipes on facebook. The solution acts as a corporate website with blog and shopping cart integration and, based on the users' order history, the system would also be able to recommend new and similar pastries to the consumers. The comprehensive product gallery could be sorted into different categories, alphabetical order, most viewed and best sellers.
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